• Flexible, Durable and Waterproof
  • Can be used on any surface, inside or outside
  • Add and expand your road by purchasing additional sets
  • Easy to connect parts (now even better then before)
  • Encourages imaginative play
  • Great to combine with other (open-ended) toys
  • Made in Holland
  • Easy cleaning


Waytoplay was founded and run by a family who believe in creativity, imagination and connection.
Waytoplay encourages imaginative play and can be perfectly combined with other (open-ended) toys.

All season toys

The Waytoplay road-parts are suitable for all surfaces. This makes it the perfect indoor and outdoor toy and therefore for all seasons.

In the winter through the snow with a small snowplow, or grab your dump truck and collect all the loose leaves in the fall.

Easily take the road-parts with you to a day at the beach, lightweight and easy to clean.
Fill your holiday-suitcase  up with the road-parts, they are flexible, so it will certainly fit.

PS. don’t forget to bring the cars

These premium quality toys are designed sold worldwide to more than half a million young families and conscious buyers since the introduction in 2014.

It’s been a great road trip so far!

Waytoplay products

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Wooden display included playtable

Waytoplay offers an in-store wooden display of 120 cm high, including a playtable. The display has enough shelves to hold the entire Waytoplay Large Store Pack.

In store Presentation

Waytoplays packaging is a display in itself. Each package contains beautiful images and clearly shows what Waytoplay means and what you can do with it.

Waytoplay has put together standard Store Packs for reordering. These include an attractive discount.

Instore Display Box

Seeing, touching, and experiencing Waytoplay’s quality cars, roadblocks and road parts brings the brand to life!
That’s why they designed a display box on table or countertop – to make it come alive for your customers. The set includes, road parts, one wooden car and several roadblocks along with some promotional materials.

New packaging

The colors are bright and therefore even more visible in your store. 
The selling points and the beautiful images are of course also there.
On the inside of the packaging you will find more information about where and how you can play with Waytoplay and how you can maintain the track parts.

Check the video for more details.

Learn more about Waytoplay

Go Social

Waytoplay has built an entire social community around them. Take advantage of this and join it.

Find the most beautiful and inspiring photos in the image bank. Several times a year, Waytoplay starts a campaign such as the holidays, vacations or outdoor toys.

Flex with this marketing-machine and get the most out of Waytoplay with these tools.