waytoplay brique
Waytoplay yellow
Waytoplay blue


  • Flexible, Durable and Waterproof
  • Can be used on any surface, inside or outside
  • Add and expand your road by purchasing additional sets
  • Easy to connect parts (now even better then before)
  • Encourages imaginative play
  • Great to combine with other (open-ended) toys
  • Made in Holland
  • Easy cleaning

All season toys

The Waytoplay road-parts are suitable for all surfaces. This makes it the perfect indoor and outdoor toy and therefore for all seasons.

In the winter through the snow with a small snowplow, or grab your dump truck and collect all the loose leaves in the fall.

Easily take the road-parts with you to a day at the beach, lightweight and easy to clean. Fill the holes in your holiday-suitcase with the road-parts, they are flexible, so it will certainly fit.

PS. don’t forget to bring the cars

Waytoplay is 100% child-safe and lasts a lifetime. 

Made in The Netherlands, from the highest grade flexible material. 

A product that has passed testing to the most stringent norms.

Durability and Quality assured

Our roads are made to last a lifetime. Practically indestructible, even for children! Compliant to the highest Toy Test Norms in Europe, USA, Japan and China (EN71, Reach and CCC).

Safe & Tested

– BPA Free 
– Cadmium Free 
– PAH Free 
– Lead Free 
– Phthalates Free 
– Safe for those with silicon allergies

Waterproof and washable 

Flexible and ready for anything, your child can build with waytoplay on hard floors, up windows and bathtubs, and over hills.

If the track part is dirty, it can be easily cleaned with soap and water.

In-store presentation

Tips & tricks for presentation in the store

Waytoplay’s renewed packaging is a display in itself. Each package contains beautiful images and clearly shows what Waytoplay means and what you can do with it.

Waytoplay offers an in-store wooden display of 120 cm high, including a game table for a demo course. The display is equipped with enough shelves to hold the entire Waytoplay Large Store Pack.

Waytoplay has put together standard Store Packs for reordering. These include an attractive discount.

Go Social

Waytoplay has built an entire social community around them. Take advantage of this and join it.

Find the most beautiful and inspiring photos in the image bank. Several times a year, Waytoplay starts a campaign such as the holidays, vacations or outdoor toys.

Flex with this marketing-machine and get the most out of Waytoplay with these tools.