Candylab’s mission is to make the absolute best wooden toy vehicles on the market. Core principles of the company are that they believe in extensive use of natural materials, unique craftsmanship, and steadfast adherence to principles of the midcentury pioneers of modern design: great design should be attainable, and not reserved to luxury status. Throw in some deep love for vintage automotive design, and the Candylab DNA was born, loved by children and collectors alike.
Nowadays Candylab has built a faithful following around the world. Discerning parents equally saturated with the forgettable mass market plastic toys, collectors, and design buffs everywhere have taken notice of the brand. Born on a 21st century crowdfunding platform, young, energetic and in love with what they do, they’re on fire around the world, Europe to Canada and Australia to the Middle East.
In the fight against plastic pollution, the only possible response is to make LESS PLASTIC. At Candylab they’ve built their business model around products that do not harm the environment and they have long ago decided to use biodegradable and renewable materials whenever possible and as much as possible, until truly biodegradable polymers are widely available for consumer goods.
Products that are made from stuff that grows, matures, spends some time as a toy, and returns back to mother Earth, without sickening anyone during its life cycle. Wood, soy inks, water-based paints, degradable rubber, and metal parts are all part of Candylab’s old school way of making toys, with a modern design twist. They avoid plastic packaging like the plague that it is and continuously look for ways to make their supply chain more efficient.
Lastly, the beech the brand uses in making its toys comes from North American, well-managed forests where they can trace its path to the woodworking shop.
Vlad Dragusin is the founder of Candylab Toys, a collection of Americana-inspired vehicles made in Brooklyn.
“My wife and I created the initial seed idea around two concepts:
First, that design-focused toys should be accessible, not luxury items. We all should be exposed to good design and thoughtful, keepsake products that encourage us to reduce the mountains of inexpensive plastic toys.
Second, that the brand should reflect a shared interest. In my case it took the shape of toys and cars, both items that are dear to me!
Lastly, we wanted it all to be wrapped in sense of wonderment, like a kid in a candy store, hence the name”.